Chinese ecommerce giant Alibaba has grown into a powerhouse within China’s fast-growing market, as the equivalent of both eBay and Amazon. Now, as CEO Jack Ma tours the US in preparation for the biggest IPO in history, many are asking what this means for US Internet firms. Will Alibaba be a direct competitor? If so, […]

At The Economist’s recent Big Rethink CMO conference in New York, I had the honor of delivering the closing keynote speech. Panels throughout the day had included CMOs from General Motors, Chobhani, Anheuser-Busch InBev, Lowe’s, The Weather Company, Frito-Lay, Kraft, Caesar’s Entertainment, and other iconic brands. For my keynote, I was asked to offer my […]

To conclude the day’s worth of reflections by global CMOs at the Big Rethink conference, The Economist Group asked me to lay out my broad view of the future of marketing. I see six transformative mega-trends that will radically reshape marketing in the very near future: The addressable customer: Breakthroughs in big data are about […]

A chart full of stats from my latest Columbia Business School research study on showrooming and mobile-assisted shoppers: Who are M-Shoppers? What Are They Seeking? What Are the 5 Types of M-Shoppers? Which Type of M-Shopper Are YOU? Download the full study: http://j.mp/Mshoppers

I am delighted to release the results of a new global study on the impact of smartphones on shopper behavior in retail stores — “Showrooming and the Rise of the Mobile-Assisted Shopper.” (Download here.) (Bloomberg BusinessWeek is reporting our findings this morning.) As brick-and-mortar stores continue to struggle with the rise of “showrooming” consumers – […]

I spoke today with Maria Bartiromo on CNBC’s “Closing Bell” about the new iPhones announced this afternoon. As I expected, Apple’s launch event offered a lot of nice, but underwhelming, new features. Slightly faster gameplay. Better camera flash. New colors. As is typical in the “off year” announcements (think iPhone 3s, 4s, and now 5s), […]

I landed in Paris just as the NSA story was breaking, and Europeans were waking up to the extent of their American surveillance. Made for a lot of interest in my speech on big data and innovation to CEOs of the travel industry the following day. If any industry will be shaped dramatically by the […]

One of the most common questions I hear executives grappling with as they build out their digital marketing strategy is – what is working? They may be engaging customers on multiple fronts, across various social, mobile, and digital platforms.  But how do they know which ones are having the most impact? What’s the ROI?  And […]

Last month at the BRITE ’13 conference, I had the opportunity to interact with an amazing group of current leaders in business, technology, and media over two days of presentations and conversations. I had the chance to speak about the role of big data for business growth and customer insight, delving into the ways to […]

This month I had the opportunity to speak with a reporter from Exame, a leading Brazilian magazine and online hub covering financial markets, technology and marketing for Brazil’s top business executives. Exame journalist Mauricio Oliveira and I had a conversation around ROI and best practices for CMOs and marketing executives. The interview was originally published […]