One of the most common questions I hear executives grappling with as they build out their digital marketing strategy is – what is working? They may be engaging customers on multiple fronts, across various social, mobile, and digital platforms.  But how do they know which ones are having the most impact? What’s the ROI?  And can you even measure that in the newest digital media?

700 marketing executives tuned in recently for a webinar I delivered on this topic for Columbia Business School Executive Education.  This short 30 minute presentation (plus Q&A) is based on one of the newest lectures I have added to my 3-day executive program, “Digital Marketing Strategy,” which I teach regularly at Columbia (learn about the program).

You can watch a recording of the full webinar, including our Q&A at the end, below.