One of the most common questions I hear executives grappling with as they build out their digital marketing strategy is – what is working? They may be engaging customers on multiple fronts, across various social, mobile, and digital platforms.  But how do they know which ones are having the most impact? What’s the ROI?  And […]

Last month at the BRITE ’13 conference, I had the opportunity to interact with an amazing group of current leaders in business, technology, and media over two days of presentations and conversations. I had the chance to speak about the role of big data for business growth and customer insight, delving into the ways to […]

This month I had the opportunity to speak with a reporter from Exame, a leading Brazilian magazine and online hub covering financial markets, technology and marketing for Brazil’s top business executives. Exame journalist Mauricio Oliveira and I had a conversation around ROI and best practices for CMOs and marketing executives. The interview was originally published […]

I am delighted to release the results of a major new study I’ve just completed on the changing practices of large corporations in: usage of “big data”, marketing measurement and ROI, and the integration of digital and traditional marketing. (Download here.) I co-authored the study with Professor Don Sexton, on behalf of Columbia’s Center on Global […]

The rapid adoption of social media and mobile computing is transforming how businesses in every industry relate to their customers. From marketing, to brand management, to customer loyalty programs, business is adapting to the digital behaviors of customers and learning a new paradigm: the “customer network.” But customer networks are not only found outside the […]

Social networks seemed poised to take over the Web. This year, Facebook reached 800 million users. LinkedIn went public in a blockbuster stock offering. Twitter produced a billion tweets per week. And Google launched its own social network, Google+, attracting 25 million users in one month. Amid the continued growth of these social networks, there […]

As the adoption of social media, mobile computing and new digital behaviors continues to deepen, businesses today are faced with the challenge of rethinking many of their basic strategic paradigms. In thinking about customers, businesses are facing a shift from a paradigm of individual customers to one of customer networks. At the same time, many […]

In a world awash in digital technologies, customers have changed. From our smartphones to our social networks, today’s digital tools link all of us in a web of constant interaction that is changing our relationships to each other, and to organizations of all kinds. To thrive in our digital age, businesses need to re-imagine their […]