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“The Digital Transformation Playbook is your secret weapon for getting ahead of the disruptive innovations transforming business at breathtaking speed.”
Rita McGrath, author of The End of Competitive Advantage
“Rogers explains the changes at the heart of the digital revolution. More importantly, he shows us how any business, no matter its age or industry, can adapt to grow for the future.”
Bernd Schmitt, author of The Changing Face of the Asian Consumer
“Rogers captures the swiftly changing business landscape brought on by the digital revolution—and gives practical guidance for the decisions every business must make.”
Russell Dubner, president and CEO, Edelman U.S.
“Everyone talks about digital transformation, but Rogers provides a roadmap. Read this book and get started!”
Sree Sreenivasan, chief digital officer, Metropolitan Museum of Art
“Packed with illuminating case studies and practical tools, The Digital Transformation Playbook maps out clear strategies for thriving in the digital age. Don’t start a business without it.”
Neil Blumenthal, cofounder and co-CEO, Warby Parker
“Seldom have the effects of digital change on business been so succinctly explained. Rogers illustrates how and why the times they are a changin’. And more importantly, how to adapt.”
Bob Garfield, cohost of NPR’s On the Media
David Rogers is author of four books on brands and digital strategy, including “The Network Is Your Customer,” and his newest, “The Digital Transformation Playbook” (2016).
Rogers delivers keynotes at conferences worldwide on digital transformation and the impact of technology on business and brands. He has appeared on CNN, ABC News, The Wall Street Journal, Forbes, and The Economist.
Rogers has consulted and developed custom executive programs for companies such as Google, GE, Toyota, Pernod Ricard, and Visa. He has delivered strategic workshops for executives in hundreds of companies from 64 countries.
David Rogers is a consultant, speaker, and author of “The Digital Transformation Playbook.” He teaches digital strategy and marketing to executives at Columbia Business School, and he has advised numerous companies such as GE, Google, Toyota, IBM, Pernod Ricard, and Visa.
Every business begun before the Internet now faces the same challenge:
How to transform to compete in a digital economy?