In this keynote speech at the BRITE ’16 conference, I show why traditional businesses need to rethink their underlying assumptions in five domains of strategy — customers, competition, data, innovation, and value. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.

It is my honor, as President-Elect of the NY American Marketing Association, to announce the 2016 Marketing Hall of Fame® Induction Ceremony (April 28, New York City). The Marketing Hall of Fame® (http://marketinghalloffame.org) was established by the NYAMA to celebrate brilliance in marketing across all fields and disciplines. Please join us April 28 in New […]

Thank you to all who joined us at Monday’s NYC launch event for my new book, “The Digital Transformation Playbook”! If you weren’t able to join us, you can watch a videostream of the event below (filmed by Sree Sreenivasan via Facebook Live). After a welcome by the brilliant Rita McGrath, I give a brief talk […]

Today is the day. My new book, The Digital Transformation Playbook is finally out in the world as both hardcover and e-book. Your pre-launch sales of the book made us the #1 new release on Amazon in management science! Thank you!! If you’ve been waiting to order a copy—now is the day you can download […]

I am delighted to release the results of a new global business study — “What Is the Future of Data Sharing? Consumer Mindsets and the Power of Brands.” (Download here.) (click lower-right button to view full-screen) As data becomes an increasingly important asset for any business, access to accurate data from customers—about their interests, behaviors, […]

What are the challenges that today’s Chief Marketing Officers face as they manage a changing role and rising expectations in a world shaped by digital technologies? I got to discuss this question with a hundred CMOs of North American companies recently, while teaching a joint Google/Columbia Business School program, our first-ever “CMO Academy.” The invited […]

Those of you who joined us know that this year’s induction ceremony for the Marketing Hall of Fame was another spectacular celebration of brilliance in the field of marketing. (See Forbes’ coverage of the event.) I’m delighted that we are able to share videos of the keynote speeches from 3 of our 4 inductees. They […]

Today’s CMOs face a key leadership challenge as they shift their marketing organizations to take advantage of the data revolution. Social media, mobile devices, analytics and cloud computing are dramatically reshaping what is possible for the modern marketer. But getting your marketing team to take advantage of this new paradigm is not easy. I recently […]

It is my pleasure, as board member of the New York chapter of the American Marketing Association, to announce this year’s 2015 Marketing Hall of Fame Induction Ceremony (May 21, New York City). The Marketing Hall of Fame (marketinghalloffame.org) was established by the NYAMA to celebrate brilliance in marketing across all fields and disciplines. It […]

I am extremely excited about the agenda for this year’s BRITE ’15 conference, which I will be hosting in New York at Columbia Business School, on March 2-3, 2015. I hope you can join us. This is our 8th conference since I started BRITE, and we have a terrific lineup of speakers. You can check out […]