What are the challenges that today’s Chief Marketing Officers face as they manage a changing role and rising expectations in a world shaped by digital technologies? I got to discuss this question with a hundred CMOs of North American companies recently, while teaching a joint Google/Columbia Business School program, our first-ever “CMO Academy.” The invited […]

Those of you who joined us know that this year’s induction ceremony for the Marketing Hall of Fame was another spectacular celebration of brilliance in the field of marketing. (See Forbes’ coverage of the event.) I’m delighted that we are able to share videos of the keynote speeches from 3 of our 4 inductees. They […]

Today’s CMOs face a key leadership challenge as they shift their marketing organizations to take advantage of the data revolution. Social media, mobile devices, analytics and cloud computing are dramatically reshaping what is possible for the modern marketer. But getting your marketing team to take advantage of this new paradigm is not easy. I recently […]

It is my pleasure, as board member of the New York chapter of the American Marketing Association, to announce this year’s 2015 Marketing Hall of Fame Induction Ceremony (May 21, New York City). The Marketing Hall of Fame (marketinghalloffame.org) was established by the NYAMA to celebrate brilliance in marketing across all fields and disciplines. It […]

I am extremely excited about the agenda for this year’s BRITE ’15 conference, which I will be hosting in New York at Columbia Business School, on March 2-3, 2015. I hope you can join us. This is our 8th conference since I started BRITE, and we have a terrific lineup of speakers. You can check out […]

Chinese ecommerce giant Alibaba has grown into a powerhouse within China’s fast-growing market, as the equivalent of both eBay and Amazon. Now, as CEO Jack Ma tours the US in preparation for the biggest IPO in history, many are asking what this means for US Internet firms. Will Alibaba be a direct competitor? If so, […]

At The Economist’s recent Big Rethink CMO conference in New York, I had the honor of delivering the closing keynote speech. Panels throughout the day had included CMOs from General Motors, Chobhani, Anheuser-Busch InBev, Lowe’s, The Weather Company, Frito-Lay, Kraft, Caesar’s Entertainment, and other iconic brands. For my keynote, I was asked to offer my […]

To conclude the day’s worth of reflections by global CMOs at the Big Rethink conference, The Economist Group asked me to lay out my broad view of the future of marketing. I see six transformative mega-trends that will radically reshape marketing in the very near future: The addressable customer: Breakthroughs in big data are about […]

A chart full of stats from my latest Columbia Business School research study on showrooming and mobile-assisted shoppers: Who are M-Shoppers? What Are They Seeking? What Are the 5 Types of M-Shoppers? Which Type of M-Shopper Are YOU? Download the full study: http://j.mp/Mshoppers

I am delighted to release the results of a new global study on the impact of smartphones on shopper behavior in retail stores — “Showrooming and the Rise of the Mobile-Assisted Shopper.” (Download here.) (Bloomberg BusinessWeek is reporting our findings this morning.) As brick-and-mortar stores continue to struggle with the rise of “showrooming” consumers – […]