BRITE ’16 keynote on “the Digital Transformation Playbook”

June 3, 2016

In this keynote speech at the BRITE ’16 conference, I show why traditional businesses need to rethink their underlying assumptions in five domains of strategy — customers, competition, data, innovation, and value.

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.

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