Digital transformation is not a project. It’s a continuous journey for organizations, to get better and better at continuous adaptation. Hear how The New York Times and others are thriving in the digital age.
Thanks Sean Ammirati for having me on the Agile Giants podcast. It was a real pleasure to talk with you about innovation and growth in established businesses!
When it comes to digital transformation, real change has to happen at every level of your organization, and involve every team. In this conversation on the terrific InsideOutside.io podcast, Brian Ardinger and I discuss the five steps essential to driving real change through digital transformation. Big thank you to Brian for having me on the show!
It was a pleasure to kick off the 15th annual BRITE Conference, with a keynote on my forthcoming book, “The Digital Transformation Roadmap.” I shared a brief overview of my 5-step roadmap to transform any organization for a digital era of continuous change.
Thanks again to Matthew Quint for organizing an amazing event, the audience for your insightful questions, and the fantastic speakers for your insights on the future of AI, ecommerce, music, climate change, post-pandemic consumer behavior, and more.
I’m thrilled to announce that my latest book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age” is now published in 12 languages: Spanish, Portuguese, Chinese, Japanese, Korean, Vietnamese, German, Russian, Serbian, Turkish, Persian, Romanian,… and English (the original). It’s also available in audiobook in English, Portuguese, and Vietnamese.
Please share this page with anyone you think would benefit from an edition in their language!
ENGLISH
The Digital Transformation Playbook: Rethink Your Business for the Digital Age
I’m delighted to share a first peek at my forthcoming book, “The Digital Transformation Roadmap.” In this 30-minute webinar video, I explain how effective transformation starts with defining a shared vision of your digital future, the role you will play, and why.
In the video, I discuss:
Why any digital transformation will fail without a shared vision
How a legacy auto maker and a global financial services firm redefined their digital future
Four essential tools to make your case and align shareholders & employees
Thank you to everyone who joined the webinar live and submitted questions, to Mark Roberts for moderating, and to Columbia Business School Executive Education for hosting it.
I am thrilled to announce that I submitted my final book manuscript to my publisher for “The Digital Transformation Roadmap: Rebuild your organization for continuous change” (to be published later this year).
[Photo: me belatedly popping the champagne on 2023, after clicking “share” on my Dropbox folder!]
The new book will be a sequel of sorts to my LAST book (The DX “Playbook”), which focused on the challenge of rethinking strategy for any established business in the digital age.
The NEW book will focus squarely on the challenge of rebuilding the organization itself for the digital era. It tackles such topics as defining a shared vision, governance for growth, innovation at scale, culture change, and much, much more. And it provides practical tools and a 5-Step Roadmap framework to overcome the barriers that stop so many companies from reaching digital transformation success.
I look forward to sharing much more of the book in the months leading up to our big release!
I’m delighted to be featured in this month’s issue of Research-Technology Management, which is focused on digital innovation.
I was interviewed by Editor-in-chief, James Euchner. We had a fascinating conversation on how digital is transforming the practice of strategy and innovation, and how leaders can keep pace with change. Much of it covers topics from my forthcoming book, which I’m finishing this fall.
Topics we discussed include:
The three ways technology is impacting strategy
Lessons from Amazon Web Services for innovation beyond your core
Why digital transformation is not about technology
The Three Paths to Growth for legacy businesses
How to compete when you’re on someone else’s platform
Lessons from Ford Motors on accelerating digital innovation
Building a Corporate Innovation Stack to scale growth
We asked global executives about their agenda for digital transformation (DX), as organizations emerge from survival mode of the last 2 years of Covid.
Among the findings:
Digital priorities are shifting — From business continuity and efficiency to accelerating innovation and growing the customer base
People matter — Firms that are succeeding in DX have a much higher commitment to culture change, and to involving the entire organization
Strategy first — Rather than starting from new technologies or legacy metrics, companies should begin DX with a clear vision of growth and the future customer
Along with myself, other experts shared exceptional insights: Tom Davenport, Charlene Li, Melissa Swift, and George Westerman.
Many thanks to Kristin Burnham for including me in the research study and white paper, which was sponsored by Red Hat.
David Rogers on Digital
A weekly newsletter with insights from David Rogers, bestselling author, Columbia Business School professor, and the world’s leading expert on digital transformation.