I’m delighted to share a first peek at my forthcoming book, “The Digital Transformation Roadmap.” In this 30-minute webinar video, I explain how effective transformation starts with defining a shared vision of your digital future, the role you will play, and why.
In the video, I discuss:
- Why any digital transformation will fail without a shared vision
- How a legacy auto maker and a global financial services firm redefined their digital future
- Four essential tools to make your case and align shareholders & employees
Thank you to everyone who joined the webinar live and submitted questions, to Mark Roberts for moderating, and to Columbia Business School Executive Education for hosting it.