I’m happy to have contributed to this important research from Harvard Business Review Analytics, “Digital Transformation Refocused: New Goals Require New Strategies”

We asked global executives about their agenda for digital transformation (DX), as organizations emerge from survival mode of the last 2 years of Covid.

Among the findings:

• Digital priorities are shifting — From business continuity and efficiency to accelerating innovation and growing the customer base
• People matter — Firms that are succeeding in DX have a much higher commitment to culture change, and to involving the entire organization
• Strategy first — Rather than starting from new technologies or legacy metrics, companies should begin DX with a clear vision of growth and the future customer

Along with myself, other experts shared exceptional insights: Tom Davenport, Charlene Li, Melissa Swift, and George Westerman.

Many thanks to Kristin Burnham for including me in the research study and white paper, which was sponsored by Red Hat.