Interview on the Russian Publication of The Digital Transformation Playbook

April 23, 2018

[Russian Language] I sat down for an interview on the Russian publication of my Digital Transformation Playbook with Ilya Hayet and Elena Petrova. We discussed platform business models, how digital transformation applies to SMEs and the public sector, prioritizing flexibility over control in the organization, and my advice for new students on how to prepare for the digital economy. Наслаждайтесь!

Research: Bringing Digital to Life
Interview: Closing the Digital-Strategy Execution Gap