I was honored to speak in Vietnam last week to the leadership of MBBank, and as the opening keynote of their “Digitize to Revolutionize” conference, for other leading Vietnamese businesses.
Chairman Luu Trung Thai explained how MB Bank had applied the frameworks of my last book (“The Digital Transformation Playbook” — a bestseller in Vietnamese) to launch a platform business model, turning their banking app into a digital marketplace for services from countless other businesses.
At the conference, I had the chance to speak to CEOs of automotive, telco, retail, industrial goods, insurance, and other financial service companies.
With both audiences, I shared the key insights from my new book “The Digital Transformation ROADMAP” — which will be published in Vietnamese in January.
