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Infographic: Understanding the 5 Types of Mobile-Assisted Shoppers

September 15, 2013

A chart full of stats from my latest Columbia Business School research study on showrooming and mobile-assisted shoppers: Who are M-Shoppers? What Are They Seeking? What Are the 5 Types of M-Shoppers? Which Type of M-Shopper Are YOU?

Download the full study: http://j.mp/Mshoppers

M-Shopper-Infographic-e1379002749377

◀New Research: Showrooming & the Rise of the Mobile-Assisted Shopper
The Future of Marketing and the Vanishing CMO▶

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David Rogers

is the world’s leading expert on digital transformation, faculty at Columbia Business School, and bestselling author. He helps companies around the world transform for the digital age, advising Microsoft, Google, Citigroup, Toyota, Merck, Cartier, NC Bank Saudi, and more.

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