Generated by All in One SEO v4.9.6.2, this is an llms.txt file, used by LLMs to index the site. # David Rogers The world's leading expert on digital transformation ## Sitemaps - [XML Sitemap](https://davidrogers.digital/sitemap.xml): Contains all public & indexable URLs for this website. ## Pages - [Home](https://davidrogers.digital/) - World’s leading expert on digital transformation | Helping leaders of legacy firms drive growth | C-suite advisor, bestselling author, Columbia B-School faculty - [Terms of Service](https://davidrogers.digital/terms-of-service/) - Introduction Welcome to davidrogers.digital. This website is owned and operated by davidrogers.digital. By visiting our website and accessing the information, resources, services, products, and tools we provide, you understand and agree to accept and adhere to the following terms and conditions as stated in this policy (hereafter referred to as 'User Agreement'), along with the - [About David Rogers](https://davidrogers.digital/about/) - Email LinkedIn YouTube Substack Bio David Rogers Speaker & Author, “The Digital Transformation Roadmap” Faculty, Columbia Business School David Rogers is the world’s leading expert on digital transformation, bestselling author, and faculty at Columbia Business School. David wrote the first book ever published on digital transformation, The Digital Transformation Playbook. That international bestseller (in 13 - [Linking Digital to Real Business Outcomes](https://davidrogers.digital/digital-go-25a/) - I’ve been working with leaders of large legacy firms for decades, helping them use digital to drive business growth. - [Speaking](https://davidrogers.digital/speaking/) - Keynote Speaking David delivers keynotes at conferences on all six continents, on driving digital growth and leading transformative change in organizations. He has taught over twenty-five thousand executives through his programs in-person and online. As a C-Suite advisor, Rogers has helped companies around the world transform for the digital age, advising senior leaders at Microsoft, - [Consulting](https://davidrogers.digital/consulting/) - Consulting & Advisory Services David Rogers advises senior leaders at a few client companies each year. He has advised companies in diverse b2b and b2c industries, including: technology, financial services, industrial, pharmaceutical, insurance, consumer goods, hospitality, retail, telecom, and media. Areas of focus include: accelerating innovation at scale, leading organizational change, adapting to disruptive entrants - [The Digital Transformation Roadmap](https://davidrogers.digital/digital-transformation-roadmap/) - The Digital Transformation Roadmap Overview of the Book Today, every business is talking about digital transformation. With the acceleration of new technologies, every organization knows it must adapt to survive. But by their own admission, 70 percent of businesses are failing to transform. Across industries, established companies are held back by bureaucracy, inertia, and old - [The Digital Transformation Playbook](https://davidrogers.digital/digital-transformation-playbook/) - The Digital Transformation Playbook Overview of the Book Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers’s decade of - [Home page before 05152025](https://davidrogers.digital/home-old/) - David Rogers is the world’s leading expert on digital transformation, a faculty member at Columbia Business, and author of The Digital Transformation Roadmap. - [Books](https://davidrogers.digital/books/) - David Rogers is the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map. Rogers defined the discipline by arguing that digital transformation - [Tools & Resources](https://davidrogers.digital/tools-resources/) - Download Tools and Resources To download, please subscribe below to my newsletter, “David Rogers on Digital.” After subscribing, you will receive a welcome email with links to access the tools and resources. If you have subscribed and do not see the email, please check your spam or junk mail folder. If you have any issues - [Subscribe](https://davidrogers.digital/subscribe/) - Subscribe to my newsletter and receive a free chapter of my new book “The Digital Transformation Roadmap.” By filling out this form, you consent for your information to be processed according to our Privacy Policy. ◀Tools & Resources Test▶ - [Privacy Policy](https://davidrogers.digital/privacy-policy/) - Effective date: August 03, 2018 David Rogers Group (“us”, “we”, or “our”) operates the https://davidrogers.digital website (the “Service”). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. This Privacy Policy for David Rogers Group - [Test](https://davidrogers.digital/test/) - [](https://davidrogers.digital/chapterpopup/) - Sign up for free tools and resources plus the first chapter of David’s Book. [yikes-mailchimp form=”4″ submit=”Send Me the Tools!”] ◀Terms of Service Tools & Resources▶ ## Testimonials - [Bernd Schmitt, author of The Changing Face of the Asian Consumer](https://davidrogers.digital/testimonial/bernd-schmitt-author-of-the-changing-face-of-the-asian-consumer-2/) - “Rogers explains the changes at the heart of the digital revolution. More importantly, he shows us how any business, no matter its age or industry, can adapt to grow for the future.” - [Russell Dubner, president and CEO, Edelman U.S.](https://davidrogers.digital/testimonial/russell-dubner-president-and-ceo-edelman-u-s-2/) - “Rogers captures the swiftly changing business landscape brought on by the digital revolution—and gives practical guidance for the decisions every business must make.” - [Antonio Caldas, CEO, Fazenda Fiore](https://davidrogers.digital/testimonial/antonio-caldas-ceo-fazenda-fiore/) - “The most creative piece of training I´ve attended in the last 10 years, giving me a clear path to understand the impact of the chaos in our businesses. David was great!” - [Peter Hasslund, VP, GE Capital](https://davidrogers.digital/testimonial/peter-hasslund-vp-ge-capital/) - “Love his 5-step process; it ties all of the material together. I am planning to use this on my business. I would refer the program to all members of my company.” - [David Zinn, President, Top Secret Nutrition](https://davidrogers.digital/testimonial/david-zinn-president-top-secret-nutrition/) - “A must for anyone interested in digital marketing! David gives you the structure and framework to take back to your business and implement, and a way to determine if you’re having success.” - [Kevin Strawbridge, President, MAG Retail Group](https://davidrogers.digital/testimonial/kevin-strawbridge-president-mag-retail-group/) - "In a world where digital changes in the blink of an eye, it is important to get real world insights on those changes. David provides that forum where theory and application intersect." - [Liam Foley, Global Head, Emerging Technologies, Novartis](https://davidrogers.digital/testimonial/liam-foley-global-head-emerging-technologies-novartis/) - “Stimulating and exciting learning—with real world examples and a strategic framework you can apply immediately in your work." - [Kateri Drexler, The Conference Board](https://davidrogers.digital/testimonial/kateri-drexler-the-conference-board-2/) - “You were fantastic! The combination of expertise and ability to connect with the audience is rare, and you have that. Thank you!” - [Rita McGrath, author of The End of Competitive Advantage](https://davidrogers.digital/testimonial/rita-mcgrath-author-of-the-end-of-competitive-advantage-2/) - “The Digital Transformation Playbook is your secret weapon for getting ahead of the disruptive innovations transforming business at breathtaking speed.” - [Sree Sreenivasan, chief digital officer, Metropolitan Museum of Art](https://davidrogers.digital/testimonial/sree-sreenivasan-chief-digital-officer-metropolitan-museum-of-art-2/) - “Everyone talks about digital transformation, but Rogers provides a roadmap. Read this book and get started!” - [Neil Blumenthal, cofounder and co-CEO, Warby Parker](https://davidrogers.digital/testimonial/neil-blumenthal-cofounder-and-co-ceo-warby-parker-2/) - “Packed with illuminating case studies and practical tools, The Digital Transformation Playbook maps out clear strategies for thriving in the digital age. Don’t start a business without it.” - [Bob Garfield, cohost of NPR’s On the Media](https://davidrogers.digital/testimonial/bob-garfield-cohost-of-nprs-on-the-media-3/) - “Seldom have the effects of digital change on business been so succinctly explained. Rogers illustrates how and why the times they are a changin’. And more importantly, how to adapt.” ## Testimonial Category - [Feedback](https://davidrogers.digital/blog/testimonial-category/feedback/) - [reviews](https://davidrogers.digital/blog/testimonial-category/reviews/)