Linking Digital to Real Business Outcomes
I’ve been working with leaders of large legacy firms for decades, helping them use digital to drive business growth.
I wrote the first book ever published on digital transformation. “The Digital Transformation Playbook” became a global bestseller in 13 languages. That book put the topic on every conference agenda, and it redefined how businesses approach strategy in the digital era.
Since then, I’ve been invited into boardrooms and C-suites of global firms in every industry, as they race to adapt to accelerating change from new technology.
Here’s what I have seen:
Most legacy companies are spending heavily on digital, but they struggle to see a return.
Why?
➡ Top leadership is hands-off. They view digital as a technology investment (“we need more AI”) or a badge of honor (“we want to be the most digital”).
➡ No clear growth agenda. Digital is focused on the near-term and incremental wins, with no business KPIs or definition of success.
➡ No growth mindset. Leaders are focused on the company’s products, rather than customer needs. Work follows waterfall planning, not rapid experimentation.
➡ Legacy operating model. Employees lack the time, mandate, and methods to deliver breakthrough products.
To solve these problems, I have developed a service called the
Digital Growth Accelerator™.
The Digital Growth Accelerator™
Helps Legacy Leaders Drive Real Growth
I use this service to help leaders at legacy companies to:
🚀 Get your leadership on the same page
🚀 Focus your strategic priorities, by homing in on unique advantages and key problems-to-solve
🚀 Upgrade your operating model so teams can experiment and deliver fast
🚀 Turn digital into a growth driver for you, with measurable business outcomes
If accelerating growth from your digital efforts matters to you…
👉 Let’s hop on a call.
In this complimentary 40-minute strategy session with David Rogers, you will:
➡ Assess the current state of digital efforts at your organization
➡ Identify the biggest blockers holding you back from growth
➡ Learn the next steps you can take to accelerate growth in your own business
➡ Decide if the Digital Growth Accelerator™ is the right next step for you
By the way…
💡 We work with leaders at F500s (and similar global firms) who know digital should be driving growth and are ready to accelerate their returns.
Fill out this quick form to see if you’re a good fit and how we might help:
David Rogers is the world’s leading expert on digital transformation, a bestselling author, and faculty at Columbia Business School.
David wrote the first book ever published on digital transformation. The Digital Transformation Playbook became an international bestseller (in 13 languages) and put the topic on the agenda of leaders around the world.
As CEO of the David Rogers Group, he advises senior leaders in every continent and industry, helping companies transform for the digital age. Clients include Google, Microsoft, Citibank, Mastercard, Toyota, GE, Procter & Gamble, BASF, China Eastern Airlines, Saudi National Bank, and many others.
Rogers has been interviewed on CNN and ABC News, and in the pages of The New York Times, The Financial Times, The Wall Street Journal, and The Economist.
He has appeared as a keynote speaker on stages along with Elon Musk and Google CEO Sundar Pichai.
Here's What Leaders Who Work with David Have to Say…
“Rogers has had a profound impact”
“Rogers has had a profound impact on my understanding of digital transformation and leadership in the era of A.I. His sessions provided not only insightful frameworks but also practical case studies that made the concepts come to life.
The actionable strategies have motivated me to adopt a fresh approach in my organization.
Thank you again for an invaluable experience, and I look forward to the positive changes this will inspire within our organization.”
Danh Phuong Nguyen, Member of Standing Committee, Vietcombank
“David continues to have lasting impacts on our digital journey”
“David Rogers has both affected and validated our digital transformation efforts at Acuity.
He’s provocative and pragmatic, teaching us a different way to think about and stand out from our competitors.
His insight and advice continue to have lasting impacts on our digital journey.”
Ben Salzmann, CEO, Acuity Insurance
“I gained a deep understanding of how to effectively lead change”
“This intensive program provided me with insights, strategies, and tools for digital innovation.
I gained a deep understanding of how to effectively lead change in today’s rapidly evolving digital landscape.
I would like to express my sincere gratitude to David Rogers. His guidance, extensive knowledge, and unwavering commitment transformed this into an engaging and rewarding journey.”
Yazeed Alhussein, Head of Digital Transformation Projects, PMO Office of Saudi Arabia
“Thank you, David, for your invaluable contribution!”
“David Rogers’ ability to break down complex ideas into actionable strategies resonated with our team, and it sparked exciting discussions about embracing change. The insights he shared have equipped us with the tools to navigate our transformation confidently.
Thank you, David, for your invaluable contribution. We look forward to putting your recommendations into practice and to work together in the future!”
Dan Johnson, CEO, Innovation Federal Credit Union
“A truly transformative and motivating experience”
“A truly transformative and motivating experience. I discovered new ways of thinking and fresh perspectives that have broadened my vision on change management. The delivery was exceptional—and created a rich and collaborative learning environment.”
Ricardo Alba, Chief Transformation and Procurement Officer, Naturgy
“We were able to see our company from a bird’s-eye view”
“It was extremely helpful to learn the strategies and create a digital roadmap for our own company. In addition to learning the framework, we were able to see our company from a bird’s-eye view and think about what we want to achieve.”
Senior executive, Japan Airlines
“David provoked and inspired genuine alignment”
“David’s work with our Microsoft Consumer Leadership Team was nothing short of impactful. The energy and engagement you brought were remarkable.
Compared to other partners, your work stood out for its ability to provoke thought and inspire genuine alignment across leadership, translating into clear motivation for our next steps.
The insights gained have been instrumental in framing our digital strategy, breaking down silos, and sparking a shift towards agile collaboration.”
Ram Iyer, Global eCommerce Leader, Microsoft
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