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“Licensias B2B” Magazine Interview

August 3, 2021

I was delighted to sit down with “Licensias B2B” magazine to discuss the publication in Spanish of my book, “The Digital Transformation Playbook” and the challenges of people, culture, and change for business leaders in the digital era!

Read the article here (in Spanish).

◀Dan Siroker speaks at DBLP
New Class: Leading Digital Transformation▶

David Rogers

is a consultant, speaker, and author of "The Digital Transformation Playbook." He teaches digital strategy and marketing to executives at Columbia Business School, and he has advised numerous companies such as GE, Google, Toyota, IBM, Pernod Ricard, and Visa.

Read David’s New Book:

The Digital Transformation Playbook: Rethink Your Business for the Digital Age

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