Linking Digital to Real Business Outcomes
I’ve been working with leaders of large legacy firms for decades, helping them use digital to drive business growth.
I wrote the first book ever published on digital transformation. “The Digital Transformation Playbook” became a global bestseller in 13 languages. That book put the topic on every conference agenda, and it redefined how businesses approach strategy in the digital era.
Since then, I’ve been invited into boardrooms and C-suites of global firms in every industry, as they race to adapt to accelerating change from new technology.
Here’s what I have seen:
Most legacy companies are spending heavily on digital, but they struggle to see a return.
Why?
➡ Top leadership is hands-off. They view digital as a technology investment (“we need more AI”) or a badge of honor (“we want to be the most digital”).
➡ No clear growth agenda. Digital is focused on the near-term and incremental wins, with no business KPIs or definition of success.
➡ No growth mindset. Leaders are focused on the company’s products, rather than customer needs. Work follows waterfall planning, not rapid experimentation.
➡ Legacy operating model. Employees lack the time, mandate, and methods to deliver breakthrough products.
To solve these problems, I have developed a service called the
Digital Growth Accelerator™.
The Digital Growth Accelerator™
Helps Legacy Leaders Drive Real Growth
I use this service to help leaders at legacy companies to:
🚀 Get your leadership on the same page
🚀 Focus your strategic priorities, by homing in on unique advantages and key problems-to-solve
🚀 Upgrade your operating model so teams can experiment and deliver fast
🚀 Turn digital into a growth driver for you, with measurable business outcomes
If accelerating growth from your digital efforts matters to you…
👉 Let’s hop on a call.
In this complimentary 40-minute strategy session with David Rogers, you will:
➡ Assess the current state of digital efforts at your organization
➡ Identify the biggest blockers holding you back from growth
➡ Learn the next steps you can take to accelerate growth in your own business
➡ Decide if the Digital Growth Accelerator™ is the right next step for you
By the way…
💡 We work with leaders at F500s (and similar global firms) who know digital should be driving growth and are ready to accelerate their returns.